With parts of India slowly allowing admittance of audience members into theaters, no production company is ready to release it’s big budget films on the silver screen. And this issue has been happening in multiple countries as well.
The US has had multiple theaters partially open for audiences, but no true big budget film has come out in theaters; with most of them opting to postpone the release date. Of course, the Christhoper Nolan masterpiece ‘TENET’ was released in theaters a month back, and has only started making profits a week or so ago. FIlmmakers after seeing the hit ‘TENET’ took, have decided that their postponement was the right choice and they have decided to push the releases dates even further, so as to play the films during higher crowd admittance, hopefully when there is over 80% attendance allowed.
Danish Theaters have been facing the same issue recently, with the CEO of Scandinavian exhibitor Nordisk Film Cinemas, Asger Flygare, writing an emotional letter to the film industry to support their theaters by releasing fresh products. He has pointed at the Thomas Vinterberg drama-comedy ‘Druk’ (English title Another Round), starring Mads Mikkelsen, which was released locally and it has become a critical and commercial success. This film has been the first Danish film in three years to have over 800,000 admittance, and that is counting the 70% admittance capacity and with the Covid-19 protocols set in place
With states like Maharashtra, Telangana, Tamil Nadu, Kerala and Chhattisgarh still having not allowed theaters to re-open, the big production houses (be it International, Bollywood or regional) will still be inclined to postpone their big budget films. With India being a major player in the International box success, especially after many countries turning their backs on China, most of their film industries will be eyeing the 1.35 billion+ population continent as the country slowly reopens their theaters and eventually allows more audience members to watch movies.
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