The big day for Prime Video is over. This event was helmed by the head of Prime Video. India is becoming a super important place for Prime Video. Mike Hopkins, the head of Prime Video, talked about how lots of people in India are joining Prime just to watch Prime Video. Last year, more Indians were watching Prime Video than people in any other country! And Indian shows and movies were really popular worldwide too.
This is a sort of lesson for other OTT platforms to learn and understand the Indian sensibilities.
And it is indeed true. India is a big market for Prime Video, if not the biggest. The content Prime Video India creates is a lesson for the other markets of Prime Video.
However, the day was not very satisfactory for the fans as they did not make any release date or even window announcement of the big titles. It has brought some salty reactions from the fans. It is almost like inviting the big man for nothing.
We are not saying that all these announcements mean nothing and they “might” be great. However, series like Mirzapur, Panchayat etc “are” damn good. We wish Mr Hopkins would have forced Prime Video India to give some solid updates.
Let’s wait to see what is next in the bag. Because anyways we are in the same limbo as we were during the 2022 announcement.