Maddock Films is one of the biggest names when it comes to production in Bollywood today. With titles like Stree 2, Chhava and recently the much anticipated Tehran under its belt, the production house has built a reputation for delivering films that manage to be commercially lucrative. Now, it looks like Maddock is about to take another big step forward, this time in the streaming space.
Prime Video, which is known for being selective when it comes to producing Indian films, has signed an eight-film deal with Maddock. This means that after their theatrical runs, these films will stream exclusively on Prime Video. For the platform, this is a much-needed boost. Unlike Netflix India, which already has a stronger library of local originals, Prime Video has fewer than 10 original Indian films. Tying up with Maddock could give them the momentum they need to capture a bigger share of the movie market.
What makes the deal exciting is that Maddock is already on a winning streak. The production house is developing projects like Badlapur 2, and if these titles perform the way their recent films have, the partnership could be nothing short of explosive. For viewers, it means a steady flow of theatrical hits making their way to Prime Video within months, something that strengthens the streamer’s appeal beyond just web series.
If this collaboration works as well as it looks on paper, we might be seeing the start of one of the most important alliances in Indian cinema’s digital future.