Ankush Chaudhari is a Marathi actor, writer, and film director who has created a superstar image for himself in the Marathi Industry. He is famous for his work in Duniyadari, Classmates, and Daagdi Chawl. With the boom of the OTT space, one can see many new players come into the market.
Ankush Chaudhary has invested in Letsflix Marathi which focuses mainly on Marathi cinema. Ankush Chaudhari has backed this platform so that Marathi cinema can be brought to a much more global audience. We have seen many of the platforms pivot towards regional stories and titles because of the vast untapped potential that is present.
The success stories of relatively new platforms like Aha, MX Player, or even Hoichoi which focuses primarily on a regional audience just go to show the kind of scope that is present there. Even the biggies like Amazon Prime and Netflix are making more and more original titles in regional languages. Eros Now has also entered this fray with its unique approach of creating regional titles in various languages like Marathi and Gujarati.
Letsflix Marathi being backed by Ankush Chaudhari is a great thing as his reach and talent will help steer them in the correct direction. His creative inputs will also be invaluable as he has carved a stellar career in the Marathi film and theatre industry.
Such platforms not only help a wider audience get acquainted with the kind of content that is being created in regional industries but also help people unearth the hidden gems that are present in such industries.
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