As a new initiative, Ministry of Information and Broadcasting (MIB) have come together to give a boost to India’s creative economy. The collaboration was announced today at New Delhi today in the presence of Anurag Thakur, Chetan Krishnaswamy, Vice President Public Policy at Amazon India, and Gaurav Gandhi, Vice President, Asia Pacific, Prime Video.
Amazon India has signed a Letter of Engagement (LoE) with the MIB, Government of India, for a multi-layered collaboration. The LoE will help build pathways to promote creative talent in India, create capacity within imminent institutes and platforms (such as Film and Television Institute of India and Satyajit Ray Film and Television Institute) and construct a route to globally showcase Made in India creative content.
As part of the collaboration National Film Development Corporation (NFDC) and Amazon will enable discoverability of Indian talent through IMDb. Prime Video and miniTV will work towards creating internships, and scholarship opportunities for students at Film and Television Institute of India and Satyajit Ray Film and Television Institute.
Moreover, masterclasses will be curated for students and people selected under MIB’s 75 Creative Minds of Tomorrow, an initiative that aims to identify and nurture young creative talent in filmmaking.
Under this association, Iconic content from NFDC, Doordarshan and International Film Festival of India will showcased on Prime Video and miniTV to commemorate Azadi ka Amrit Mahotsav. Also, Alexa in collaboration with Prasar Bharati will help disseminate news bulletins, educational content and historical speeches of India’s Prime Ministers and Presidents. A special storefront on Amazon.in will be curated to list books and other MIB publications.
This holistic partnership between Amazon India and MIB is the beginning of the collective effort to unlock full potential.