Category
Film
Tv show
Documentary
Stand-up Comedy
Short Film
View All
Genres
Action
Adventure
Animation
Biography
Comedy
Crime
Documentary
Drama
Family
Fantasy
Film-Noir
Game-Show
History
Horror
Kids
Music
Musical
Mystery
News
Reality-TV
Political
Romance
Sci-Fi
Social
Sports
Talk-Show
Thriller
War
Western
View All
Language
Hindi
Telugu
Tamil
Malayalam
Kannada
Abkhazian
Afar
Afrikaans
Akan
Albanian
Amharic
Arabic
Aragonese
Armenian
Assamese
Avaric
Avestan
Aymara
Azerbaijani
Bambara
Bashkir
Basque
Belarusian
Bengali
Bhojpuri
Bislama
Bosnian
Breton
Bulgarian
Burmese
Cantonese
Catalan
Chamorro
Chechen
Chichewa; Nyanja
Chuvash
Cornish
Corsican
Cree
Croatian
Czech
Danish
Divehi
Dutch
Dzongkha
English
Esperanto
Estonian
Ewe
Faroese
Fijian
Finnish
French
Frisian
Fulah
Gaelic
Galician
Ganda
Georgian
German
Greek
Guarani
Gujarati
Haitian; Haitian Creole
Haryanvi
Hausa
Hebrew
Herero
Hiri Motu
Hungarian
Icelandic
Ido
Igbo
Indonesian
Interlingua
Interlingue
Inuktitut
Inupiaq
Irish
Italian
Japanese
Javanese
Kalaallisut
Kanuri
Kashmiri
Kazakh
Khmer
Kikuyu
Kinyarwanda
Kirghiz
Komi
Kongo
Korean
Kuanyama
Kurdish
Lao
Latin
Latvian
Letzeburgesch
Limburgish
Lingala
Lithuanian
Luba-Katanga
Macedonian
Malagasy
Malay
Maltese
Mandarin
Manipuri
Manx
Maori
Marathi
Marshall
Moldavian
Mongolian
Nauru
Navajo
Ndebele
Ndebele
Ndonga
Nepali
Northern Sami
Norwegian
Norwegian Bokmål
Norwegian Nynorsk
Occitan
Ojibwa
Oriya
Oromo
Ossetian; Ossetic
Other
Pali
Persian
Polish
Portuguese
Punjabi
Pushto
Quechua
Raeto-Romance
Romanian
Rundi
Russian
Samoan
Sango
Sanskrit
Sardinian
Serbian
Serbo-Croatian
Shona
Sindhi
Sinhalese
Slavic
Slovak
Slovenian
Somali
Sotho
Spanish
Sundanese
Swahili
Swati
Swedish
Tagalog
Tahitian
Tajik
Tatar
Thai
Tibetan
Tigrinya
Tonga
Tsonga
Tswana
Turkish
Turkmen
Twi
Uighur
Ukrainian
Urdu
Uzbek
Venda
Vietnamese
Volapük
Walloon
Welsh
Wolof
Xhosa
Yi
Yiddish
Yoruba
Zhuang
Zulu
View All
Release year
2024
1900
Rating
Must Watch
Good
Passable
Poor
Skip
Yet to Review
View All
Platform
View All
Search

Multiplex Owners Up In Arms Over Gulabo Sitabo’s Direct OTT Release, Inox Posts Twitter Statement, Threatening Action

By Rashmi Paharia - May 14, 2020 @ 09:05 pm

Multiplex-Owners-Up-In-Arms-Over-Gulabo-Sitabo's-Direct-OTT-Release,-Inox-Posts-Twitter-Statement,-Threatening-ActionWhile digital viewers are suitably glad, not everyone is elated over the decision of Gulabo Sitabo’s makers to skip theatres and release their movie directly on an OTT platform. The early morning announcement on social media about the impending OTT premiere for Gulabo Sitabo shook things up in Tinseltown, and dropped like a bombshell on theatre owners.

Now Inox, one of the biggest players in the theatre and cinema business, has put their angst and anger at the sudden development into words. They have posted a strongly-worded statement on their social media, including Twitter, where they have denounced Shoojit Sircar’s decision to release his movie directly on OTT. Along with this, they have also threatened to take ‘retributive measures’ against the production house.

Without naming him or the movie directly, Inox said, “Inox would like to express extreme displeasure and disappointment on an announcement made by a production house today, to release their movie directly on an OTT platform by skipping the theatrical window run. The decision of the production house to deviate from the globally prevalent content windowing practice is alarming and disconcerting.”

“Cinemas and content creators have always been into mutually beneficial partnerships, where one’s actions provided fillip to another’s revenues.”

Inox further labelled such content producers who deviate from the standard practice as ‘fair-weather friends’, rather than ‘all-weather life-long partners’, who, “in these troubled times, are not interested in continuing the mutually beneficial relationship, especially when the need of the hour is to stand shoulder to shoulder with each other and bring the film industry to its vibrant best”.

It added, “Such acts, though isolated, vitiate the atmosphere of mutual partnerships. Needless to say, INOX will be constrained to examine its options, and reserves all rights, including taking retributive measures, in dealing with such fair-weather friends.”

Rattled by the reports floating on social media about many big ticket movies bypassing theatres and planning to release straight on OTT, the various theatre-owners associations of India had just last week, on 4th May to be precise, appealed to movie makers and production houses to support the cinema exhibition sector by holding their films and releasing them in theatres once they’re opened again.

The Multiplex Association of India (MAI) had, in a statement, requested producers to “respect the exclusive theatrical window.”

It had requested, “MAI would like to urge all studio partners, producers, artistes and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again.”

“To this end, we urge all studios, producers, artistes and other content creators, to kindly respect the exclusive theatrical window, which has been a time-tested industry practice, agreed to by all stakeholders, not just in India, but even globally, for several decades,” the statement added.

Now, with the announcement of Gulabo Sitabo’s direct OTT release, and Inox’s reaction to the news, let’s see what’s in store for other movies eyeing direct OTT releases.

Here is the full statement released by Inox –

We’re hiring!

We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.