MX Player, which was launched in February 2019, has emerged as the top entertaining app for the year 2019. The data is provided through a report by FICCI on India’s Media and Entertainment sector.
It has overtaken heavy competition presented by big names, in the process. MX Player, along with Hotstar, at second place, and Tik Tok complete the top 3 entertaining apps in India. MX Player reportedly has 175 million active users in India.
Book My Show, JioTV, Amazon Prime Video, Netflix, SonyLiv, Airtel TV and Voot form the top ten apps in India according to the report by FICCI.
The diverse (availability in multiple languages) and huge content on MX Player platform available for free across the various demographic of Indian population seems to be the key to its success. Many of the other apps listed are not free, and a premium price needs to be paid for access to the content.
The impact of the viewership can be felt through the rise in the number of original shows the platform is coming up with in the past few months. They are also made in different languages. It shows the reach and penetration of the app.