Over the last few years, we have seen a significant rise in the number of digital content creators over various social media platforms in India. Social Media influencers have slowly become a more and more populated niche with some of the top social media creators having millions of followers on their accounts. Many of the OTT platforms have tried to get on this bandwagon and get them to collaborate on several projects, but MX Player’s Fame House takes this to another level.
This millennial generation is addicted to its smartphone, and their attention span has also invariably shortened over time which is why people have started to view more and more short videos. It also provides some form of escapism after a long hectic day at work where you are laughing and giggling at the sheer antics of some of the creators. (PS We realize that there are a lot of good digital creators out there but it is also safe to say that the cringe content is slowly gaining more popularity than one can withstand)
MX Player’s Fame house is another series that is not only looking to profit from the kind of cultish following that these creators have but also a way to promote their short video platform MX TakaTak which is a Tik Tok rip off, to say the least.
In this series, some of the top content creators of the nation will live in a house together for 7 days, where they create short videos. It has the whole Big Boss vibe to it, and if you are not a big fan of it, then I would certainly recommend that you keep away from this one too.
MX Player’s Fame House has just announced its 1st season which leads us to believe that there may be more in store.