Telugu Senior Star Hero Nandamuri Balakrishna is known for his mass image and commercial films. Usually, such films have less demand in the OTT space as they are more enjoyed in theaters. But then, Balakrishna has suddenly become OTT-friendly. He is teaming up with Krack fame Gopichand Malineni for his next project, #NBK107. Krack which has premiered on Aha Video is one of the most successful Telugu films on the OTT space this year.
Even though there are several other reasons for Krack working out in the OTT space, the success will create a market for #NBK107. After that, Balayya has given nod to director Anil Ravipudi. The young director is known for his hilarious comedy films. He has a superb following in the family audience and all his films are workable in the OTT space. So, that film will also have good takers from the OTT players.
Meanwhile, Balakrishna’s Akhanda is also a hot cake in the OTT space because Balayya and Boyapati previously delivered two blockbusters like Simha and Legend. Moreover, the film’s promotional content is very impressive. So with these three films, Balakrishna’s OTT market will increase exponentially. Balayya seems to have made the right move at the right time.
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