Nani’s latest theatrical release ’Dasara’ is coming to Netflix later this month and it has everyone who didn’t catch it in cinemas hyped for the film except the Hindi language viewers, who are rather frustrated.
Netflix today revealed that ‘Dasara’ will premiere on the platform on 27th April, just 28 days after its theatrical release, in Telugu, Tamil, Kannada and Malayalam. But no mention of Hindi dub version has left Netflix subscribers disappointed once again even though the theatrical release was simultaneous for all 5 languages.
But Netflix had announced long back in January that it would be doing so. The streaming giant had then declared the acquisition of post theatrical streaming rights for as many as 16 Telugu films but only for Telugu, Tamil, Kannada and Malayalam versions except for SSMB28 that will release in Hindi as well on Netflix India.
Despite Hindi being the most spoken language in the country and Netflix India having a huge Hindi speaking subscriber base, this decision of excluding Hindi-dubbed version for South Indian films has been agitating Netflix users for quite some time now. To be exact, this started in May last year and has since been a regular phenomenon, the only exceptions being RRR and Major.
As for ‘Dasara’, the film has received good response at the box office with over ₹100 crores collection and many had been eagerly waiting for the film’s OTT premiere. With no Hindi dub available it is certainly a huge disappointment for a large set of Netflix subscribers and the only question is why would the streaming giant do something like this.