National Geographic India has a very interesting property up and running in India. Titled ‘Your Lens‘, the new initiative invites budding photographers to share their best clicks with Nat Geo, and get a chance for their entries to be featured across National Geographic platforms in India – television channel, social media platforms, and a specially curated website created for the purpose. National Geographic has teamed up with consummate filmmaker Karan Johar to be the brand ambassador for ‘Your Lens’.
Says Karan Johar, on his association with the art of photography, and National Geographic’s Your Lens, “I love being behind the camera because I’m a storyteller – one can sing, dance, laugh, cry and bring out all the possible emotions”.
Expounding further on what constitutes the skill and magic of taking a perfect shot, Karan Johar says, “When you see a picture, a range of emotions come out. So, the ‘feel’ is the must-have element that a picture or a shot requires. That ‘feel’ can come from the moment you capture, the expression on the person you’re shooting or just the environment has to have a story to tell.” He adds, “The premise of Your Lens is extremely exciting as it gives an opportunity for everyone to showcase this creativity and get featured on a prolific platform like National Geographic.”
Karan Johar’s description of the value and significance of “feeling” the essence of each shot, each capture inspires the best of us to pick up that camera or phone and capture memorable moments into timeless pieces of art in the form of pictures.
National Geographic’s Your Lens along with Karan Johar is encouraging photographers and enthusiasts to submit their images and get an opportunity to be featured across National Geographic platforms, television channel, social media and a specially curated website – www.nationalgeographicyourlens.in in India.
To know more, log on to www.nationalgeographicyourlens.in