Jawan is a super interesting film. Oh, we are not talking about the contents of the movie. How can we? The film is still a few days away.
But it is interesting how the makers are promoting it. Because Jawan is coming as a perfect amalgamation of Bollywood and South style promotional campaigns.
Bollywood has never had a history of believing in pre-release events such as trailer launches and stuff. All Bollywood people would ever do is to post the trailer on their respective social media handles and it would do the trick.
But things were never this easy down South, especially for big films. Regardless, Jawan is no ordinary film.
It stars Shahrukh Khan who is the heartbeat of the Hindi film industry. He is accompanied by Nayanthara, Vijay Sethupathi, and Atlee on the direction seat. Even the trailer and everything is so unlike the typical Bollywood style of action film. Whatever clip we have from Jawan, oozes the Tamil style of filmmaking.
And we have just big news. Lady Superstar Nayanthara has joined Instagram, which she did not use up until Jawan. She created an Instagram account and posted Jawan’s promotional material and a photo with her twins.
Her grip on the Tamil market is appreciable and it’ll serve a good treat for her fans. With only a few days remaining for the film, this North-South style of marketing, if results well, can act as a milestone for upcoming films.
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