Online beauty brand, Nykaa has partnered with streaming platform, Netflix to celebrate the diverse and powerful stories of women with their campaign ‘Beauty In Her Story’.
The campaign will feature Netflix’s latest women-centric releases such as ‘Gunjan Saxena: The Kargil Girl’, ‘Dolly Kitty Aur Who Chamakte Sitare’ and ‘Masaba Masaba’.
The collaboration started with the premiere of ‘Gunjan Saxena: The Kargil Girl’ where in a behind the scenes video, ‘Ready For Take Off with Jahnvi’, the lead actress Jahnvi Kapoor shared her experiences while making the film and how she prepared for her role of war veteran, Gunjan Saxena. The collaboration also released an Instagram filter called Reach For The Sky that encourages users to follow their aspirations and support equal opportunities in various fields by rousing users to create unique content.
With this collaboration the idea behind Nykaa’s women empowerment campaign coupled with Netflix’s inspiring stories of women breaking the glass ceiling has struck a chord with viewers and will inspire them to follow in the footsteps of these powerful heroes.
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