Netflix has begun production of the fictional drama series on Spotify, the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services. Netflix also revealed the cast of the untitled scripted series that will premiere globally on the streaming giant in 2022.
The six part Netflix series will star Edvin Endre (‘Vikings’) as Daniel Ek, Ulf Stenberg (‘Beartown’) as Per Sundin, Gizem Erdogan (‘Love & Anarchy’, ‘Caliphate’) as Petra Hansson, Joel Lützow (‘Gåsmamman’) as Andreas Ehn and Christian Hillborg (‘The Last Kingdom’) as Martin Lorentzon.
The latest Netflix series is inspired by the book ‘Spotify Untold’ written by Sven Carlsson and Jonas Leijonhufvud – both business reporters at Swedish Dagens Industri. Each episode will be of forty-five minutes duration.
As per Netflix, the series centers around the young Swedish tech entrepreneur, Daniel Ek and his key partners who revolutionized a whole industry by offering free and legal streamed music around the world. It is a story about how hard convictions, unrelenting will, access and big dreams can help small players challenge the status quo by evolving the way we can all listen to music.
Per-Olav Sørensen (‘Quicksand’, ‘Home for Christmas’ and ‘Nobel’) will direct the Netflix series with Christian Spurrier serving as the head screenwriter. The series based on Spotify will be produced by Yellow Bird UK, a Banijay Group company.
Eiffel Matson will produce the series with Yellow Bird UK’s Berna Levin executive producing it. Luke Franklin is the development producer of the Netflix series.