Netflix India’s Blind Spot: Huge Market Ignored?

At Anime Expo 2025, Netflix made its presence felt big time. From Cyberpunk: Edgerunners 2 to Sakamoto Days, the announcements were huge. But the real shocker wasn’t a new title. It was a number: over half of Netflix’s global subscribers watch anime.

That’s more than 150 million people tuning in for their weekly anime fix.

Netflix outpaces every other platform in anime viewership. In the U.S. alone, 63% of its audience watches anime regularly. No other service even comes close.

And yet, despite this massive demand, Netflix India hasn’t made a single major move toward producing homegrown anime content.

Why?

India is bursting with stories that are perfect for anime. From ancient mythology and epic fantasy to folklore and futuristic sci-fi, the raw material is all here. And the audience is more than ready.

Young Indians are already deep into anime culture, from Attack on Titan to Jujutsu Kaisen. Many would love to see Indian characters, landscapes, and legends come alive in the same format.

And Netflix has the resources to make it true. Quite interestingly, it is the only platform that has the apparatus to make anime.

All that’s missing is a serious investment in Indian anime.

It could be a game-changer not India, but for the world. A platform that leads the anime wave globally should also lead the charge in telling Indian stories through it. Just like Squid Game took over the globe, Indian stories in anime can do absolutely bonkers.