Like every week, Netflix has unveiled its trending charts for last week (12th – 18th May) too, but looks like Netflix India’s social media team got the wrong data or something this time around.
Yesterday evening, Netflix India made a post on social media stating that Ajith Kumar’s ‘Good Bad Ugly’ is trending globally on Netflix. But going by the latest data released by Netflix, the film is nowhere in the global top 10 non-English film list for last week (12th-18th May).
If the same would have been said for a week before that i.e. 5th to 11th May, it would have been true as ‘Good Bad Ugly’ had debuted at no. 8 with 2.6 million views for the said period of time.
Social media works in real time and posting about what happened more than a week ago from official handles does not go down well with Netflix’s rapport. If the aim was to promote ‘Good Bad Ugly’ there could have been various other ways to do so rather than beguiling the audience with such misleading claims.
On the other hand, there’s John Abraham’s ’The Diplomat’ and Siddhu Jonnalagadda’s ‘Jack’ which are actually trending globally at no. 4 and 8 respectively according to the newly dropped data for last week but surprisingly they haven’t got any mention on Netflix India’s social media pages as of yet.
Is it because they aren’t as star-powered crowd pullers as ‘Good Bad Ugly’? Wasn’t OTT born to give the creative space to stuff that normally isn’t massy but more experimental in nature? Or is there a fundamental shift happening and it’s only going to be about numbers on OTTs too now?