The content chief of Netflix India Monika Shergill has revealed her roadmap for the upcoming things. Needless to say, Netflix as a whole is going through a not so great phase where they either experience loss or slow growth.
To curb that, Netflix introduced a cheaper ad supported plan that would be not only affordable but also target a new audience base in the market.
Although it is a new thing for Netflix, Indians are well acquainted with this practice on platforms like Disney+Hotstar and SonyLIV.
Well, for India there is better news. There is no plan whatsoever to bring ads on the platform, at least in the near future. Monika Shergill in an interview with Variety revealed this plan.
According to team Netflix, content consumption in India grew by 30% and the revenues saw a growth of 25%.
“Addressing pricing constantly is not the way to grow – bettering your content and providing more value by way of the content we create, the content we buy, the different genres, formats, tastes, moods that we program for, also bettering our product features constantly is the way for us to grow the service, which is how we have re-accelerated in the last year. We’ve had a tremendous Q1,” Shergill said.
If we follow Shergill then it has been a good start this year, let’s see how it goes on.