Netflix Pins SonyLIV: Indian WWE Fans Hope For Fewer Ads

April 1, 2025, will indeed mark the commencement of a new era for Indian WWE fans, as Netflix becomes the exclusive new home for WWE content in the country from this date. This officially severs WWE’s ties with SonyLIV, which has been streaming content from the popular professional wrestling promotion for so long.

This gigantic shift will allow Indian viewers to stream all of WWE’s weekly flagship shows—Friday Night SmackDown, Monday Night Raw, and NXT—along with WWE’s PLEs (Premium Live Events), including Money in the Bank, Survivor Series, Royal Rumble, SummerSlam, and the upcoming WrestleMania.

This means that Netflix will be the home for Indian viewers to watch WrestleMania 41, scheduled to air as a two-night event on April 19-20, according to U.S. time. This PLE will feature major stars such as Cody Rhodes, John Cena, Dwayne ‘The Rock’ Johnson, Jey Uso, and more.

Indian fans will get to enjoy a complete and immersive WWE experience through this new partnership. Netflix will host all current programming, along with exclusive older content, available both live and on-demand. This move aims to further connect with India’s large and passionate professional wrestling fanbase.

To be honest, this shift couldn’t have come at a better time, considering the heavy criticism SonyLIV has been facing from Indian WWE fans for showing excessive ads while streaming the promotion’s PLEs and weekly flagship shows like Raw and SmackDown.

In recent months, the number of ads on WWE content on SonyLIV has increased significantly. These include advertisements promoted by the platform, along with additional unskippable ads that Indian viewers are forced to watch. Even premium subscribers haven’t been spared from this issue.

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The ad-filled live stream of WWE’s latest PLE, Elimination Chamber: Toronto (which premiered in India on March 2), also faced heavy criticism from Indian WWE fans.

However, keep in mind that live events on Netflix, including WWE’s shows, will also feature some commercial breaks across all of the streamer’s plans. So, will Netflix India truly offer an ad-free WWE streaming experience? Well, the odds are pretty low on that one. That said, even if Netflix includes fewer ads, it will still be a major improvement for Indian WWE fans. Stay tuned for more updates.