It is no news that every streaming platform increases prices. However, Netflix is indeed very expensive in its native land. And they will be more expensive from now on.
Binged reported months back that Netflix is pulling out its basic plan from certain regions. Well, it is now in action.
It is starting to phase out its cheapest ad-free plan for existing subscribers. This means that some users who have been paying $11.99 per month for the basic plan will now have to choose a new plan to continue using Netflix.
Many users have noticed this change through notifications on their Netflix app. One user reported a message saying, “Your last day to watch Netflix is July 13th. Choose a new plan to keep watching.” These users will need to choose from three options: a $6.99 per month ad-supported plan, a $15.49 per month ad-free plan, or a $22.99 per month ad-free plan with 4K streaming.
Most of the users seeing this change are in Canada and the UK. Earlier this year. The pricing pages for Netflix in Canada and the UK now show that the “Basic plan has been discontinued,” and users can change their plan anytime.
So what’s the option for these people who want to enjoy Netflix?
Either watch Netflix with ads or simply choose an expensive plan.
Netflix stopped offering the basic plan to new or returning members in the US, Canada, and the UK last year. However, the company hasn’t announced when it will stop the basic plan for existing subscribers in the US.
Netflix, like other streaming services, is encouraging users to switch to its ad-supported plan. As of May, the ad-supported plan had more than 40 million users.