Netflix India has caught the biggie, and it knows it. Yes, the biggie in question is none other than Shah Rukh Khan’s monstrous hit movie ‘Jawan’. Streaming giant Netflix has snared the post-theatrical streaming rights of ‘Jawan’; and the time is near for the Jawan OTT release.
We at Binged had informed our readers earlier that Jawan will premiere on Netflix India on 2nd November, to mark the occasion of Shah Rukh Khan’s birthday. However, Netflix hasn’t officially announced Jawan’s OTT release on its platform yet — no coming soon even, let alone the Jawan OTT release date.
Instead, Netflix India is playing a devious game with its followers on social media. It has been uploading cryptic posts on social media, counting down to Shah Rukh Khan’s birthday. The posts tease us with five days to SRK’s birthday, four days to his birthday, and so on. And no, those posts don’t mention the ‘J’ word – not ever!
The marketing strategy for Jawan is the silliest one, if you ask us. Not everyone is a reader of Binged, so not everyone is aware that Jawan will premiere on Netflix on 2nd November, 2023. Also, not everyone is bright enough to connect the dots that Netflix, in its misguided wisdom, has laid out. By not making any mention of Jawan on their social media, Netflix is losing out on a huge amount of free referred publicity for its platform. It is massively failing to cash in on the Jawan brand.
Of course, Binged readers know what Netflix India’s s social media posts are about, don’t we?
So, why not come out with it already, dear Netflix? Why string your followers along with the same silly post every day, and lose out on much-needed traction for your platform?
If you won’t, we will! Well folks, Shah Rukh Khan’s Jawan hits Netflix on 2nd November, 2023, in Hindi, Tamil and Telugu.
And have a look at Netflix India’s devious though silly game plan aka marketing strategy for Jawan –