Netflix has started a new habit of recommending its ambitious projects to the audience. They prefer 5-6 films which are buzzier/bigger than the rest. Last month too they did the same but left Thar in it. We knew the impact it had on the performance of the film.
Regardless, let’s discuss the 6 films with their official synopsis that Netflix officially recommends and how it failed to leave an impact on the audience.
Interceptor (June 3)
When terrorists aim 16 missiles at the United States, the last officer at the last defense base (Elsa Pataky) does all she can to prevent catastrophe. A tight 90-minute thriller for action fiends.
Hustle (June 8)
A world-weary talent scout (Adam Sandler) for the Philadelphia 76ers stumbles into a street basketball game in Spain and discovers a true superstar (Juancho Hernangómez). A feel-good dramedy for the love of basketball and the Sandman.
Halftime (June 14)
Jennifer Lopez kicks off the second half of her career with this intimate documentary in which she lays bare her evolution as a Latina, a mother, and an artist, taking agency and using her voice for a greater purpose.
Spiderhead (June 17)
Directed by Joseph Kosinski, two inmates (Miles Teller, Jurnee Smollett) connect in a high-tech prison where the incarcerated are forced to be test subjects in mood-altering drug experiments by mad scientist Chris Hemsworth.
Love & Gelato (June 22)
Discovering thyself abroad, falling in love *and* learning how to make gelato!? Lina (Susanna Skaggs) does it all in this summery, Roman romance based on the book by Jenna Evans Welch. Kinda like EMILY IN PARIS without Emily or Paris.
The Man From Toronto (June 24)
A screw-up (Kevin Hart) and an assassin (Woody Harrelson) get caught in a case of mistaken identity in this action-comedy from director Patrick Hughes, co-starring Kaley Cuoco and Ellen Barkin, filmed in—spoiler—Toronto.
If you are done reading the ‘official’ synopsis of official Netflix recommendations then you may very well see why it has left the audience unexcited. The audience didn’t even bother to react to the recommendation and no one is talking about these films on Twitter.
All these titles are based on cliched subjects which offer nothing new. The official words of Netflix about Love & Gelato are “Kinda like Emily In Paris”. Now, when Emily In Paris is a highly celebrated series per se, why would someone want to watch a movie which is kinda like it?
Netflix needs to understand and notice the hints the audience leaves so that they could examine their content. Otherwise, they are already blaming their subscribers for subscriber loss by going after password sharing and they will continue to do so.