We have always heard the phrase that ‘Times Change’ and now we have a live example for this in the form of OTT. In the earlier times when releasing movies only meant that it will come in theatres. And to this an actor’s stardom was set which was based on the opening day collection, footfalls, etc. This system ran since the beginning of Indian cinema untill these last few years with the surge in OTT platforms. But then also some actors doesn’t considered OTT platforms to have a future in a country like India. But now they have been proven wrong.
The earlier mentality to release a movie in these streaming platform meant that the makers aren’t getting a decent amount of screens or the movie isn’t worthy to get into big screens etc etc. But now comes 2018 with new shows starts coming on Netflix, Amazon Prime, like Sacred Games, Mirzapur, and a whole new market for OTT is formed after the fantastic success of these shows. Now in 2020, OTT is giving a tough competition to silver screens as they have more things to offer plus the platform gives lesser known actors,directors to showcase their talent and thus slowly this is becoming the go to option for many people. Seeing the growing trend for OTT, many top tier actors and stars have already ventured in it or are in the process of doing it. Let’s see :-
Akshay Kumar is one of the most busiest actor in the recent times, he releases 4 movies in a year plus shoots for multiple movies at a time. Seeing his hardworking personality he has decided to star in Amazon Prime’s The End which is said to be a futuristic web show. While his new movie Laxxmi Bomb is all set to arrive in Disney+ Hotstar in the coming months. Katrina Kaif is also reported to be doing a two part superhero film which is being directed by Ali Abbas Zafar and the deal has been made with Netflix India regarding the film.
Reports of Shahid Kapoor’s stint with Netflix is also on the cards. The movie is based on the Operation Cactus that was launched by the Indian Government in 1988 on Maldives. Aamir Khan has been on the talks for making his dream project Mahabharata as an episodic one. Meaning that the series can be divided into seasons so that they can put it into larger scales. He has been in talks with Netflix who will not let go of this humongous opportunity. While Ajay Devgn’s upcoming film Bhuj: Pride of India is all set to hit Disney+Hotstar later this year, he has been offered to play lead in the Indian remake of Luther. Hrithik Roshan although has not finalized his upcoming project after War, but talks about doing Krrish 4 and others have been taking rounds. He also has been given choice between the Indian adaptations of the The Night Manager (2016) and the 1983 miniseries, The Citadel from Disney+Hotstar.
Advantages
Venturing into the OTT market is termed risky by some experts but some consider it to be good for Indian entertainment industry which is limited to masala content. But OTT gives them the luxury to experiment with the audience and thus we might be able to see some of the good genre which has not be attempted before.
Here are actors who have already tasted success in the OTT :-
Pankaj Tripathi has been the king of OTT shows in India. Be it Sacred Games, Mirzapur, Criminal Justice, he has garnered acclaim from everywhere and from every top OTT platforms. Nawazuddin Siddiqui who has established a close relationship which these streaming platforms as he has been the regular for Netflix in the form of Sacred Games, Raat Akeli Hai etc. Amit Sadh has been the standout male actor who was across every OTT Platforms this year, From Shakuntala Devi and Breathe Season 2 in Amazon Prime Video, Yaara on Zee5, Avrodh : The Siege Within on Sony Liv. Abhishek Bachchan debuted in the market with Breathe season 2 on Amazon Prime Video and his upcoming biographical flick – The Big Bull is slated to release on Disney+Hotstar.
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