Well-established OTT platform Viu India shut operations this morning, bowing out of the cluttered streaming rat race in India. Viu India had earlier produced popular web shows such as Vikram Bhatt’s Spotlight, the Sayani Gupta-Rannvijay Singha headlined thriller ‘Kaushiki’, Love Lust and Confusion, and talk show, What The Duck. Its Love Lust and Confusion had enjoyed a second season in March this year.
The news of Viu India buckling is something of a shock for the industry. No reason was given for the closure of the OTT platform. Even employees were informed only this morning not to report to work from the next day.
Maybe we’ll have a clearer picture in the coming days. As of now, the mood is one of desolation and sobriety.