In an era dominated by digital streaming services, India is ready for regulations. The government’s proposed Broadcasting Services Regulation Bill is set to consolidate various broadcasting formats, including traditional linear television, radio, and OTT streaming services, under a single regulatory framework. There are some strong presumptions about the bill.
“Facts could be so misleading, where rumours, true or false are always revealing” (Inglorious Basterds reference).
Historically, OTT services have operated with a considerable degree of self-regulation regarding content. This shift in regulatory approach has triggered concerns that it may impede creative freedom and artistic expression in the digital space.
Another major problem of the proposed bill relates to the sharing of digital streaming rights, particularly concerning sports properties. Under this legislation, private satellite channels may be obligated to share these rights with Prasar Bharati, the national broadcaster that is gearing up to launch its own OTT platform. It is perhaps the biggest issue in the bill.
This move is concerning throughout the industry, primarily because it could disrupt the monetization of sports content for private broadcasters and OTT platforms.
India is changing its rules for TV and online shows. They want to make sure things are good on TV and the internet. But some worry too many rules could stop creativity.
Let’s see how it goes.