The coexistence of linear TV and OTT platforms has sparked discussions about the need for regulation. MIB Secretary Apurva Chandra of the Ministry of Information and Broadcasting sheds light on the government’s stance and its proposed measures in a recent interview.
Chandra emphasizes the pivotal moment at which experts believe the government should consider deregulating the broadcasting sector. The aim is to foster healthy competition with the burgeoning OTT sector, aligning with the vision of the Prime Minister. The deregulation is seen not only as a means to position India as a global content hub but also as a way to empower consumers to choose their preferred platforms freely.
The government’s approach, as claimed, is one of impartiality. Rather than imposing stringent regulations, it seeks to let technological advancements and consumer preferences dictate the trajectory of the media landscape. The recently introduced Broadcast Services Bill reflects this approach, consolidating existing regulations spread across various acts into distinct chapters.
Of particular note is the government’s recognition of the unique aspects of each domain, with a notable distinction in the regulation of OTT platforms. Described as “light-touch regulation.”
The proposed content evaluation committee plays a crucial role in the regulatory framework. Its oversight extends not only to OTT platforms but also to traditional broadcasters, entertainment channels, and radio programs. This committee will address concerns about content quality and appropriateness, especially for different age demographics.
A significant enhancement in the regulatory structure involves empowering the second tier of the existing three-tier grievance mechanism. With legal status, this tier gains authority to impose fines and request content removal, contributing to a more robust system.
Well, the government in very very rare instances has asked OTT platforms to remove certain content. But as Apurva Chandra said, it will be a light touch. So let’s see what follows.