Applause Entertainment is one of the foremost production houses in making original shows on OTT. Rudra, Scam 1992 and many more series are in the portfolio of the production house and they are only going to expand it.
For tapping the potential of South Indian viewers, Applause Entertainment now has a dedicated content head. The company has produced south Indian series like Humble Politiciann Nograj on Voot and Iru Dhuravam on SonyLIV which are Kannada and Tamil series respectively.
But, now the production house has appointed Pramod Cheruvalath as the new content head of SonyLIV.
Applause Entertainment under the guidance of Pramod Cheruvalath will be dedicated to working for Tamil, Telugu, Kannada and Malayalam originals across various OTT platforms.
This is a great step which clearly says that one can’t ignore the potential of any South Indian language. Binged has pointed out several times that sometimes streamers tend to ignore films/series from a particular language which should never happen.
For the smooth functioning of creating stories, the company has set up a dedicated office in Chennai. All this information was made public by the production house itself on its social media handle.
Regardless, if this is the case then there have to be announcements in waiting. Binged as always will be there to quickly update its readers with everything happening in the Indian OTT space.