Binged, a long time back informed its readers that Amazon is not coming up with the ad deal because they are not able to find any ad agency. Well, there is finally an update.
Prime Video has forged a three-year deal with IPG Mediabrands, a holding company, to boost its Prime Video ad business set to launch next year.
What does this mean? Well, Prime Video will soon feature limited ads in its TV shows and movies in the U.S., U.K., Germany, and Canada. Additional countries like France, Italy, Spain, Mexico, and Australia will join later. IPG will play a key role in supporting ads across all these regions.
Why does it matter? Amazon estimates that Prime Video ads will reach about 115 million viewers monthly. The unique aspect is that there will be notably fewer ads compared to traditional linear TV channels.
What’s the big deal? Amazon’s move presents a first-of-its-kind opportunity for advertisers to connect with consumers on a broader scale, covering culture, content, commerce, and shoppable experiences.
What are the expectations? Amazon foresees Prime Video becoming one of the largest premium ad-supported services in many countries where it operates. This means brands can achieve extensive reach and frequency simultaneously, helping them meet their business goals.
But, they are merely tall claims as of now. Let’s wait to see how effective it comes out to be.