Talking about the most anticipated movie of the past year, Godzilla Minus One is definitely up there, especially with such limited global release. A major group of fans are waiting to watch this on a smaller screen, and Prime Video just got a piece of it. If they mess it up, it will cost them massively.
See, Godzilla Minus One has a massive fanbase, counting the popularity of Godzilla fans worldwide. Even a nation like India has gifted the fourth best box office for Godzilla vs. Kong in the recent run. So, the potential is there.
Prime Video just needs to capitalize on it.
As of now, Prime Video only confirms the release in Japan, and there is ambiguity about other territories. But it might be the miscalculation of the century if Prime Video doesn’t see the massive potential; they can mess it up.
Prime Video has the biggest share in the Indian market in terms of popularity, and even in advertisements, their game is fairly strong in India. Though Netflix is a rising force, they aren’t touching Prime Video anytime soon.
Prime Video, by any means, needs to secure the global streaming rights for Godzilla Minus One. They need to do this as Godzilla Minus One might definitely be one of the best-performing licensed content ever on OTT. Especially with the limited screenings and how makers have fought piracy (Dune 2, take notes), the audience is actually curious to stream it.
And it is not just the Indian audience; Godzilla Minus One is yet to touch some major markets which Prime Video can enter and can have a big boost immediately.