Prime Video’s Rent Model Killing Good Cinema?

Two acclaimed Hindi films of 2025 are now available on rent on Prime Video but surprisingly there isn’t any talk about either of them. We are talking about Sohum Shah’s ‘Crazxy’ and Reema Kagti’s ‘Superboys Of Malegaon’.

As for ‘Crazxy’, it was coming after the smashing re-release success of Shah’s ‘Tumbbad’ and had high hopes but once again turned out to be a niche film that impressed a certain section of audience but wasn’t that popular amongst the larger masses. The film was praised for its bold storytelling that had its flaws but does dare to be different. Shah’s performance was appreciated alongside the intensity of the film.

Coming to ‘Superbys Of Malegaon’, the film has been a festival favourite and is touted to be a charming dramedy that serves as an ode to cinema making. It has been describes as a delightful watch by critics that has its head and heart in the right places.

Despite such wonderful reception by critics both these films could not attract the audience in theatres. Movie goers were hardly interested to see them on the big screen but did express interest in watching them on their OTT arrival.

Even now when both ‘Crazxy’ and ‘Superboys Of Malegaon’ are available on rent on Prime Video viewers have shown no eagerness and would not mind waiting two more weeks when they start streaming rent free on Prime Video from 25th April, 2025.

It’s a simple thing to understand. Why would the price sensitive Indian public who did not spend money to watch a certain film on big screen, want to pay almost the same price to see it on their TVs, laptops or mobile!

That isn’t the issue what’s concerning here is the lack of buzz for such good cinema. People are rather more worried about a certain blockbuster not being available in a particular language dub on its streaming debut. Butt barely is anyone even mentioning films like ‘Crazxy’ or ‘Superboys Of Malegaon’.

We as an audience love watching grand scaled, fast paced action entertainers that seem to be nonsensical in theatres over such good cinema that thrills equally. The sad irony is this same audience complains about not getting more of the latter. Hopefully this changes in coming future where good cinema gets the recognition it deserves.