Amazon Prime Video has upped its aggressive drive to beat Netflix in the fight to capture maximum eyeballs in India. With this end in mind, it has signed a multimillion-dollar first-look television deal with pretty actress Priyanka Chopra Jonas. The news was announced by Priyanka on Tuesday.
Priyanka Chopra is already working on two projects for Amazon Prime Video – ‘Sangeet’, an unscripted series on the Indian pre-wedding ritual of dance and music, which she’s creating and producing for Amazon Prime, along with better half Nick Jonas; and the Raj & DK directed spy drama, ‘Citadel’, from the Russo Brothers stables.
The Priyanka Chopra – Amazon Prime Video deal is besides these two aforementioned projects that are already in the works. Also, it is a global deal, not specific to English shows, so it may also include Hindi language content.
The deal with Priyanka Chopra Jonas is a calculated move by Amazon Prime Video to garner more viewers in India, who, the streamer hopes, will tune in to the platform to catch the Bollywood diva in action.
Watch this space at Binged.com for more news on the deal between Priyanka Chopra Jonas and Amazon Prime Video and the shows it will bring for viewers.
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