Allu Arjun’s Pushpa: The Rise released on the back of a very poor promotional campaign. Given the extreme delay in shoot, Allu Arjun, and team Pushpa did not have enough time to come up with a winning promotional campaign. But despite the rather subdued promotions, Pushpa: The Rise is doing particularly well in the Hindi circuit. The film has reportedly crossed the lifetime collections tally of KGF in the Hindi market.
Now, Allu Arjun is said to have realized his biggest mistake i.e., not promoting Pushpa: The Rise in the Hindi market. “Allu Arjun is thrilled with the response Pushpa: The Rise is getting in the Hindi belt. But he regrets not promoting the film in a more aggressive manner. He is aware of the fact that more proactive promotions would have served the film’s box office prospects very well,” a source close to Allu Arjun’s camp says.
Adding further, the source says “Allu Arjun now plans to come up with a winning promotional campaign for Pushap: The Rule, which is the second installment of the Pushpa franchise. He will promote the film in a much more enterprising manner. He has already employed a Mumbai PR team dedicated to work on Pushpa 2.”
Well, Allu Arjun appears to have indeed realized his biggest mistake and is acting accordingly.
On a related note, Pushpa: The Rise is expected to arrive on Amazon Prime Video in the month of January 2022. As for Pushpa 2, the filming will commence in February or March 2022.