Allu Arjun‘s Pushpa in Hindi has been a smash hit in the theatres, much to the surprise and delight of trade pundits. The Hindi-dubbed version of Pushpa has raked in the moolah, ever since its release a month ago. Such is the craze for the masala entertainer that Pushpa is still making cash registers ring at the Hindi box office despite it being available for streaming on Prime Video. Goldmine films, the film exhibition company that bought the theatrical rights of Pushpa in Hindi, has already recovered its investment, and even earned 100% profits.
The super success of Pushpa has led to a seemingly astonishing but happy side effect. Goldmine Films is now releasing in theatres Allu Arjun’s previous monstrous hit Ala Vaikunthapurramuloo in its Hindi dubbed version. The until now little-known film company that holds the Hindi dubbing rights to numerous South Films has realised that it is sitting on an actual goldmine. And it plans to milk the goldmine to extract maximum gold out of it!
As per industry insiders, Goldmine Telefilms now intends to release Hindi dubbed versions of several more blockbuster South hits in the theatres. Vijay’s ‘Mersal’, Ram Charan‘s ‘Rangasthalam’ and Ajith Kumar‘s ‘Viswasam’ are reportedly getting Hindi releases in theatres soon. All three are legit blockbusters. And all three have the ability to draw entertainment-starved audiences into the theatres. In fact, there have been vociferous demands for a Hindi-dubbed version of Vijay’s Mersal in theatres.
Goldmine Telefilms has hit upon the most fortunate time to execute its plan to release Hindi dubbed versions of hit films from the Tamil and Telugu film industries. Most big ticket films have postponed their releases in theatres. Audiences in the Hindi belts who get their entertainment kick from watching films in theatres will most certainly flock to theatres to watch these full-on entertainers. Goldmine Telefilms doesn’t have to spend a penny on buying Hindi dubbing rights to these films. It already owns rights to most South films. It also doesn’t have to spend on the dubbing requirements of the films. It is already streaming Hindi dubs of popular South films on its heavily subscribed YouTube channel. It’s an absolute win-win for Goldmine Telefilms.
If there’s one person laughing all the way to the banks in this bleak pandemic, it is Manish Shah, owner of Goldmine Telefilms. It is perhaps the first time that a goldmine only in name is spouting gold for its owner!