Telugu icon Allu Arjun has huge hopes from his next upcoming film, ‘Pushpa: The Rise’ (Part 1), with which he’s looking to foray into the hearts of Hindi audiences. Written and directed by Sukumar, the film also stars Rashmika Mandanna and Fahadh Faasil in lead roles. The latest news however, is that the makers are already overshooting the budget and facing some serious issues regarding the film’s Hindi release. Allu Arjun’s first pan-India project, ‘Pushpa: The Rise- Part 1’ is all set for a theatrical release on December 17 in Tamil, Telugu and Malayalam, though nothing can be said for certain regarding the Hindi variation.
Reportedly, ‘Pushpa: The Rise‘ wasn’t planned as a pan-India project at the onset, so the makers weren’t prepared for a Hindi release. As a result, the Hindi dubbing rights were sold to a popular YouTube channel that streams Hindi versions of southern films, who are not ready to forego the deal due to the makers’ sudden change of plan. Actor Allu Arjun though, is very keen on a Bollywood release and has stepped in to sort the issues out himself.
To add to this, the production house Mythri Movie Makers, is at the receiving end of huge backlash from netizens today, regarding the lack of promotions for the film, that’s just little over a month away from release. Where a teaser was expected this Diwali, there has been no buzz regarding it or Hindi versions of the last released song. Where the budget of ‘Pushpa: The Rise’ was earlier estimated to be a massive 170 crores, the figure has reportedly shot up by another 40 crores, giving the producers nightmares.
The main challenge is the Hindi release, due to which the budget will only rise further, to handle the promotions, distribution and release. Allu Arjun is keen on promoting the Hindi version aggressively and has even hired a couple of top Bollywood agencies to promote ‘Pushpa: The Rise’. It will be a herculean task indeed, to turn the venture into a profitable one for the production house with the new budget increase. The film has to perform exceedingly well all over, to recover the investments.