Ever booked a train or flight ticket? Then you are acquainted with the concept of dynamic pricing and you already know how frustrating it can be. If you add that to the experience of booking cinema tickets, it must get even more frustrating.
The fluctuating ticket prices are obviously frustrating and also confusing for fans. The major reason is that cinema is not as essential as traveling. Cinema is a mode of entertainment, and if it has dynamic pricing, the whole experience will be limited to those who have the money to afford it.
India is a nation where people prioritize spending on essentials, and cinema is not considered an essential.
Moreover, in India, most tickets are booked at the last minute. If theaters invoke dynamic pricing, it will definitely harm their business. Besides this, there can be a sense of monopoly, which again might harm the business. Running a theater chain is not an act of charity, but it also shouldn’t be something that goes out of the reach of common people.
Though this feature has been in motion for quite some time now, fans are noticing it lately and it is definitely frustrating. PVR has already been guilty of overpriced food, and if you add the issue of overpriced tickets, fans will probably rebel.
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