Bharat Sanchar Nigam Limited (BSNL) is coming up with great packages to woo the urban and youth segments and stay at the top of the game in the competitive broadband market. It has now come up with a new plan that is sure to be a win-win deal for the users and BSNL.
A new plan Superstar 300 has been launched by BSNL which will offer 300 GB data (thus the name) at a speed of 50 Mbps per month. However, the real deal here is that with this plan BSNL is giving a one-year free subscription of Hotstar. Yes, one year of free premium content will be bundled with this package.
In the past, BSNL has similarly provided Amazon Prime services at a discounted rate, but now with the competition increased, and many providing them for free, it has upped the ante.
Hotstar is the leading OTT platform in India along with MX Player. The latter, of course, is free which explains why it is amongst the top, but Hotstar despite being a premium service is far away of the rest due to its impressive pricing and content that is widely loved. It has been mostly due to the Indian Premier League (IPL). Right now, they are the online broadcasters of the World Cup as well, which is why the BSNL package is expected to make significant inroads.
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