Acclaimed filmmaker C. V. Kumar has launched a highly innovative and viable OTT platform, which will be a tremendous boost for small, independent filmmakers, producers and cinema on the whole. Called ‘Regal Talkies’, the OTT platform will work exclusively on the pay-per-view model — viewers will pay a nominal sum to watch the movie of their choice — no monthly subscription cost, no fixed expenses, and no hard-earned money going waste. Viewers pay only for the movie they want to watch.
The well-thought out idea will be a shot in the arm for those producers for whom movie-making is a passion, but who cannot afford the vast sum of money needed to market, advertise and then hire expensive theatres for the movies they make.
Regal Talkies is a win-win for all parties concerned – filmmakers will get interested audiences for their creations; Regal Talkies will get a steady stream of quality content, made with passion; and cinema lovers will get to watch good cinema. It will be akin to going to the theatres – just as viewers go to the theatre to watch only their preferred films released, similarly they can pay to watch only those films that get good word of mouth and positive reviews.
Regal Talkies promises to be a blessing for film creators who make movies on a shoe-string budget, and need a viable platform to showcase their work. One thing is crucial though – there’s always a chance of the new platform being flooded with cheap, exploitative B-grade films. But that problem can be avoided by enforcing strict quality control.
The launch and success of Regal Talkies will also loosen the monopoly and stranglehold that biggies such as Netflix and Amazon Prime Video have gained over the OTT releases of South and regional indie films.
Distinguished producer-director C. V. Kumar is widely known and appreciated for the innovation he has brought in the Tamil film industry, ever since he entered the cut-throat competitive world of Tamil cinema. He’s always strived to introduce new talent – both cast and crew – into the film industry. He’s launched the career of Karthik Subbaraj, and given Vijay Sethupathi his breakout movie in the hit, Pizza.
C. V. Kumar now brings the same spirit of innovation into the world of OTT entertainment with his OTT platform, Regal Talkies. The platform has just been launched. More details about pricing and movies on view are expected soon.
Here’s wishing C. V. Kumar the very best. And more power to him!
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