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Remakes in the Day of Streaming Platforms

By Binged TeamBinged - May 17, 2019 @ 11:41 am

ABCD-Badla-tagaruThe sole intention of any remake is to reach out to a different crowd-base with the story of a successful film. However, how much sense does it make to remake films in a day where most of the original content is available across multiple streaming platforms? And it’s noteworthy to mention that most of the original films come with subtitles that eliminate the language barrier for its audiences.

Successful films like Attarintiki Daaredi and 96 couldn’t achieve similar success in its remake versions across Tamil (Vandha Raajavadhan Varuven) and Kannada (99), given the fact that a majority of the crowds had watched either of the films on a streaming platform or television.

But this theory was proved wrong with a few other films, most significantly the Taapsee Pannu-Amitabh Bachchan starrer Badla, which was a remake of the Spanish film The Invisible Guest. Though the original was aggressively marketed and thrust upon the viewer on Netflix, it didn’t deter crowds from watching Badla in theatres in hoards. Incidentally, remakes of NTR’s Temper in two other languages Hindi (Simmba) and Tamil (Ayogya) too proved successful despite the popularity of the original.

The remake of Dulquer Salmaan’s ABCD (which is available on Hotstar) is releasing today in Telugu by the same name, with Allu Sirish and Rukhsar Dhillion headlining the film. And as we hear, Akshay Kumar’s Sooryavanshi with Rohit Shetty is being claimed as a remake of a Kannada film titled Tagaru, which is already available on SunNXT. Viswasam that released on Amazon Prime recently, is all set to be remade in Kannada for a film featuring Shiv Rajkumar in the lead role. Filmmakers should probably understand that the viewing choices of audiences have changed across the globe with the advent of OTT platforms and be doubly sure when they’re touching a successful film for a remake.

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