Today is a big day for the Indian cinema. The reason is the announcement of the winners of the 70th National Awards. Out of many remarkable films, Rishab Shetty won the “Best Actor Award” for his excellent performance in Kantara.
The actor’s stoic personality was on display as he said that he neither expected the award nor was he excited after winning it.
The actor also announced that he will stop making event films like Kantara.
What’s the problem that led Shetty to almost lose hope in making good cinema?
Well, it is pretty obvious that the Kannada film industry is one of the most ignored film industries on the Indian OTT. If it is not something extraordinary like KGF or Kantara then it goes through a high time in getting an OTT buzz. Most of the time, the movies even fail to sell their OTT rights. As a result, filmmakers are forced to put the movies on YouTube, which doesn’t really help in revenue generation.
This is indeed sad for the industry but we think from the perspective of the OTT players then it is not wrong to say that the reach of Kannada films outside the borders of Karnataka has a large scope of improvement.
But, good films must be promoted and the OTT platforms must stop this step-motherly treatment towards the Kannada film industry.