SonyLIV’s latest show Rocket Boys is gaining widespread appreciation from the audience. Although not a lot of shows from the streamer has garnered insane popularity we can never ignore Scam 1992. Yet again, the streamer is back with a highly refreshing and innovative show based on the lives of Homi Jehangir Bhabha and Vikram Sarabhai. It also features APJ Abdul Kalam in the story.
Normally, the marketing fails to grab attention and a lot of great shows like Tabbar do not gain attention from the audience. It looks like SonyLIV is working on that and have published a full-page attention-grabbing advertisement that can’t be ignored.
The image is from the reputed newspaper “The Times Of India”. It features a rocket where clippings related to Dr Vikram Sarabhai and Dr Homi Jehangir Bhabha are in the background. This is a highly innovative ad that has left people talking about itself.
Had SonyLIV focussed on such marketing strategies then gems like Tabbar or Welcome Home would never remain limited to only a niche audience. But they are working on it nonetheless and it is all we need. SonyLIV always comes with exceptional stories and this time they have elevated that to a whole next level.