Salman Khan is a star for a reason. Not because of his films or reach, we’re giving him all the credit for his decision to come up with a streaming platform that would comprise all his films under one roof and showing the way forward for his star-counterparts. It is indeed an impressive idea from him to start an OTT platform on his name, because of the loyal fan base the star has accumulated over the years. Is it time that the Tollywood stars too followed a similar model by launching OTT platforms with their own films? Their demi-god status among fans could make all the difference here.
Stars from the NTR, ANR, Krishna, and Mega families continue to have an impressive number of loyal followers across the world, who stand by their idols regardless of success and failure. And the stars here also have a wide body of work that could be utilised well in OTT platforms dedicated to their films alone.
Even for keen film-enthusiasts, the OTT platforms for exclusive stars could provide a right sense of insight into filmmaking and give them some knowledge about what made these actors, stars in the first place. Given the market for OTT platforms is all scattered now, this idea could be a pathbreaking one for South cinema stars. Imagine what this could do for someone like Rajinikanth? Meanwhile, if this is producer Allu Aravind’s plan behind coming up with an OTT platform, then we may have some good news after all. And even Mahesh Babu is venturing into the web space with his series of originals soon. Are we in for something big?
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