Shamshera, the epic fiasco by Yash Raj Films, is now streaming. Yes, you are right about the information. There was no prior streaming date or information, without any notice or anything, the film has just started streaming.
But never mind as Binged just like always is there to update you.
But is it a surprising thing?
No, not at all. In fact, the surprising thing happens with films like Malayankunju which formally get a premiere alert on social media.
But this is probably the last time the audience is having quick fun.
You might have noticed that although Shamshera was released on 22nd July, the film started streaming before completing one month in theatres.
But, this was clearly hampering the theatrical business. To sort the problem out, the theatre owners came to a mutual decision of forcing producers to NOT release the film before completing it 8 weeks after theatrical release.
Those production houses which do not follow this will not be able to screen their films in the cinema halls which are part of the union. Mind you that the majority of theatres are indeed a part of the union.
Thus, the fun is over now and we may have to wait for a minimum of 8 weeks before we are finally able to stream a newly released film in theatres.
Shamshera is directed by Karan Malhotra of Agnipath (2012) fame. It stars Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt in lead role.