“Heeramandi” looks promising, but what isn’t promising enough is its advertisement campaign. Though it’s clear that Netflix is putting in a lot of effort, none of it seems to be working. Netflix’s advertisement campaign for “Heeramandi” is too superficial for the masses.
They should take notes from their successes in the West, like “Bridgerton,” which has a successful advertisement strategy.
Fans love Bhansali, and one major reason for this love is the effort he puts into creating ambiance. Sets play a major role, along with music. So, Netflix had all the ammunition but failed to capitalize on it.
What “Bridgerton” does right is not only online campaigns but also real-life events. To give fans a taste of that era, Netflix and Shondaland transformed a New York City plaza into a Regency-era market.
Netflix can definitely do something along these lines.
This ambitious venture deserves out-of-the-box thinking. There’s no point in not doing unusual things because “Heeramandi” is not a typical series. They have every opportunity to create something that can make the entire experience memorable.
To pitch some ideas, they could create retro sets where fans can do photoshoots, and Netflix could even provide costumes, instead of selling them at astronomical price tags. Bhansali could also shoot short videos with fans, similar to what Netflix did with Snyder at Comic-Con for “Rebel Moon.”