It looks like the Exhibition industry has softened its stance over Direct Online Releases. Even as Multiplex chains have imposed a ban on screening such releases, Single Screen theaters are not in a mood to have such inhibitions.
Tollywood film, V starring Nani and Sudheer Babu will be releasing in selected Single Screen theaters across both the Telugu States from December 18th. Sudharshan 35 mm which is one of the prime Single Screen theaters in Hyderabad city will be screening the film.
“Bringing the audience to the theaters is paramount to us. It is not possible by releasing old films. There is an audience who are still not accessible to the OTT. We want to bring them to theaters by releasing the direct online releases,” says a source in the theater management. V has got bad talk back then when it released and it has to be seen how the audience will receive it. The Telugu film industry is restarting with Christmas. Sai Dharam Tej’s Solo Brathuke So Better is going to be the first film to release after the pandemic. The makers have already intensified their promotions. It is known to our readers that the Government of India has allowed theaters to operate only with 50% occupancy.