Zack Snyder’s Justice League, released this past week on HBO Max in the USA, and on diverse streaming partners in various international markets. The film has broken through the clutter and resonated with die-hard Zack Snyder fans as well as superhero fans across the world. The release of the movie brought fruition to the wishes of millions of fans, who’ve fought for years to get Snyder’s Cut released. But even more significantly, along with fans, the film has proved to be gold for the names associated with it.
Snyder Cut has been quite portentous for the several entities. The major gainer is most certainly HBO Max. Despite Warner Bros’ initial resistance to give the go-ahead to Zack Snyder’s Justice League, the fact that Warner Bros finally relented and gave in to the film has raked in the numbers for its streaming service, HBO Max. As per a poll conducted by an online publication, 41 percent of people have subscribed to HBO Max solely to watch Snyder Cut on the platform. Those are excellent figures by any measure.
Also, as per research conducted by research and analytical firm Flix Patrol, Zack Snyder’s Justice League #1 on HBO in 21 countries. Not only that, the film has renewed interest in earlier DC films, Batman Vs Superman, Wonder Woman and the 2017 Justice League too. The gain is not only in tangible terms, but in the intangible too. Besides a spike in subscription numbers, Warner Bros and HBO Max have collected a tremendous amount of goodwill from millions of besotted fans across the globe. Warner Bros and HBO Max have earned a new reputation of being enablers, which is bound to hold them in good stead.
Along with HBO Max, Snyder Cut has proved to be a money-spinner for its various streaming partners too. The film is #1 on iTunes in 24 countries, and #1 on Google in 25 countries, which is again, very commendable for a movie that requires an investment of four hours to watch the entire thing.
Closer home, BookMyShow Stream has gained truckloads of traction from the release of Snyder Cut on its Video-On-Demand platform. In fact, we’ll say that BookMyShow Stream has gained the most out of all the streaming platforms in India that were tapped to stream Snyder Cut. Book My Show Stream listed the movie for pre-booking on their site from March 6 itself, miles ahead of the other three VOD platforms – Apple TV, Hungama Play and Tata Sky Binge – all three of whom listed the movie on the day of release itself. The results are there for all to see – BookMyShow Stream has racked up an eye-popping 1 lakh streams for Snyder Cut in just three days of streaming. The numbers will only rise with time.
Not just monetarily, BookMyShow Stream has also garnered eyeballs, and importantly, brand recognition. The VOD arm of ticketing company BookMyShow launched only in February this year. Zack Snyder’s Justice League has catapulted it to the top of the heap in just a month. And that is its biggest gain of all.
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