During the SAG-AFTRA and Writer’s Guild strikes, studios were determined not to use AI, knowing it would publicly ruin their image. For instance, shows like *Secret Invasion* were boycotted and bombarded because of a mere AI-generated intro. The same hate was seen for *Late Night with the Devil* for a mere AI-generated loading screen.
Lately, the audience has shown a “No Tolerance” policy for AI-generated content, which was initially quite effective as studios kept it in check. However, this strict stance seems to be dying down.
As fans adapt to AI in their real lives, they are becoming more lenient about its usage in the entertainment world as well. The result? Studios are now openly cheering for AI.
A couple of days ago, Netflix CEO Ted Sarandos stated that down the line, more writers and directors will be using AI, not just to create but to enhance their crafts.
Now, Sony rides the same wave as Tony Vinciquerra is all for AI use. But why?
Sony would have us believe it will be more cost-effective, but this is practically a facade and a rabbit hole.
“We are very focused on AI. The biggest problem with making films today is the expense,” Vinciquerra said during a Sony event. “We will be looking at ways to produce both films for theaters and television in a more efficient way, using AI primarily.”
Addressing the strike, he said, “The agreements that came out of last year’s strikes and the agreements that come out of the IATSE and Teamsters [negotiations] will define roughly what we can do with AI.”
This stance will definitely anger a big fanbase, but the importance of AI can’t be rejected, especially considering its potential. Besides, if Sony refuses to use it, they will just fall behind in the race.