We’re back with our monthly review of SonyLIV. While the platform released six titles in June, it only offered two in July: the original series 36 Days and the licensed movie Malayalee from India. This is a significant drop compared to the highly successful Gullak Season 4 which dominated views in June. Unfortunately, the new releases haven’t managed to replicate this success, which is a setback for SonyLIV. This kind of performance can hinder the platform’s progress and subscriber growth.
Despite its decent box office performance, Dijo Jose Antony’s Malayalee from India was considered a letdown by many critics during its theatrical release in May this year. Thanks to Nivin Pauly and the rest of the cast, their earnest performances literally saved the movie. On the other hand, Antony’s direction, storyline, dialogues, movie’s pace, and runtime received criticism from many critics.
Vishal Furia’s 36 Days series suffers from outdated twists and turns, too many subplots, the poor localisation of the story, and the understanding of viewers’ tastes. Viewers failed to connect with the show’s storyline. Everything about this SonyLIV original feels out of place. Most of the show’s interpersonal relationships are toxic. Critics have also pointed out the lack of originality and suspense in this one.
Overall, SonyLIV’s performance in July 2024 was drastically poor compared to June 2024. The streaming service bestowed only two projects to its subscribers last month and both of them turned out to be very disappointing. Stay tuned for more updates.