Whenever you think of OTT platforms then you imagine films and shows. Needless to say, Sports are very important aspect of any platform and now Netflix is even producing original live sports in the USA. So, we have some really interesting figures. In 2023, spending on streaming services shot up by 52%. A big chunk of this money, 51% to be precise went towards buying rights to show sports events online. Meanwhile, only a quarter of the spending went to making new shows and movies.
Sports shows cost a lot to make because of player fees and other expenses. And they have a problem too, that they’re only popular when there’s a big game on. On the other hand, making regular TV shows and movies costs less, and people like them all year round.
Experts say that streaming services need to do more than just show sports games. They need to make other kinds of shows too, to keep people interested all the time.
Disney and Reliance, two big companies, have officially merged now. This makes things even more competitive. They might spend less on shows and movies because they’re putting more money into sports.
Even though sports are popular, people might not stick around if there’s nothing else to watch. So, it’s important to have a mix of different kinds of shows.
Even though sports are big now, there’s still hope for other kinds of shows. More and more people are watching shows in their own language, and this could make those shows more popular too.
In the end, it’s all about keeping people entertained and happy, no matter what kind of shows they like.