A few days back, Netflix India released the Tamil and Telugu trailer of Squid Game. It is the most-watched series in the history of Netflix and is continuing to maintain its position in the top 10 for a long time. Money Heist is currently leading the charts but in terms of watch hours, Squid Game is still the king.
This highly violent series has shaken the global records by a collective watch hour of more than 2 billion. Complaints about it being unavailable in the South Indian languages were prominent in the comment section of Netflix India. Thankfully, the makers listened to the public’s demand and the show is officially available to stream in Tamil and Telugu.
But even after the unprecedented success of the series, makers are willing to attract even more audiences to the ultra-violent show. It has gathered a global audience from almost every part of the world including South Asia, Europe and America apart from its homeland Korea.
After this, Squid Game has become the first Korean series to be dubbed in Tamil and Telugu. This shows the potential in the global level approach of any show. Recently Red Notice also surprised us by its never before success due to the same global approach to a target audience.
It will be interesting to see whether even more makers continue this.