With its original content and acquisition of the latest movies across multiple industries, it has forced its counterparts to evolve with the tastes and demands of the customers.
Someone who has been very integral to ringing in an aggressive approach to the brand’s progress is Vijay Subramaniam, Director and Head, Content, Amazon Prime.
Speaking to Binged.com, he had interesting comments to share about the streaming industry:
“Knowing what your customers want is important, across various age groups, genders and languages. Entertainment is a journey and it takes time to understand what works and what doesn’t. We’re deliberate about that approach. A reason why various stories and themes can make a mark in India is its rich tradition of storytelling in various formats and forms.”
Vijay Subramaniam also told Binged.com that:
“Streaming is liberating in every sense. It allows creators to explore the format to the fullest. It makes viewing feel so easy and simple. For the brand though, the money making and the creativity aspects remain the biggest challenges. Meanwhile, creators must understand the need for making a particular story and the timing according to the social and political climate in the country.”
The success of a show is its ability to be spectacularly missed when it’s over:
“The reach multiplies when the setting is very authentic. Universality is not on our agenda always but milieu is. Family Man and Made in Heaven are best examples to justify the same.”