After a lot of waiting, the trailer of Adipurush is finally here.
Needless to say, Adipurush has generated a lot of buzz in the industry. The movie, directed by Om Raut, stars Prabhas, Kriti Sanon, and Saif Ali Khan, and is based on the Hindu epic Ramayana.
However, the excitement around the trailer has been dampened by a controversy involving the animation company AiPlex. It has been reported that AiPlex is issuing copyright strikes on every YouTube video covering the Adipurush trailer, including positive reactions and reviews.
This move has sparked criticism among fans and industry professionals, who see it as an attempt to suppress freedom of speech and expression. Many have taken to social media to voice their opposition, calling for the company to be held accountable for its actions.
But even beyond that, this step is a brutal attempt to kill the promotion of the film. We need not describe how YouTubers help gain buzz for movies these days.
Furthermore, the trailer has also faced criticism for its poor animation, which drew heavy trolling on social media platforms.
The release date of Adipurush is approaching on the 16th of June. Let’s see how the makers are planning to promote the movie when their marketing strategy is as suicidal as this.
Let’s see what several YouTubers have said about the strike.